Business Strategies For Covid-19 Challenges

Business Strategies For Covid-19 Challenges


There is no doubt that COVID-19 has affected every single system on Earth. Some businesses are booming, some are floundering, and some are finding ways to adapt to the changes. All businesses know and understand that there are always risks and potential risks, but many did not have systems in place to handle this type of worldwide upheaval. Below you can find some understanding of risk and business strategies to address the challenges caused by COVID-19.

Systematic Risk, Systemic Risk, and Systemic Shock

According to Investopedia, “Systematic risk is the overall, day-to-day, ongoing risk that can be caused by a combination of factors including the economy, interest rates, geopolitical issues, corporate health, and other factors.” Systematic risk is something most companies plan for and make regular changes in preparation of possible occurrences that seem forecastable. These types of risks are “inherent to the entire market, attributable to a mix of factors economic, socio-political and market-related.”

Systemic Risk “describes an event that can spark a major collapse in a specific industry or the broader economy.” A perfect example of systemic risk is the 2008 Lehman Brothers collapse. Systemic risk is harder to quantify and harder to predict, whereas a systematic risk is more quantifiable and can be anticipated, in some cases. Systemic risks can lead to systemic changes when a systemic shock happens within a system.

With regard to systemic shocks, COVID-19 is the shock felt around the world. Every single company, every single industry, and every single worker have felt the shocks and aftershocks of this disease. Businesses need to be ready to adapt to these shocks and changes. Given the rapid alteration of everything around them, most businesses have found this to be challenging and, at times, seemingly impossible.

Business Strategies to Change and Adapt

In the matter of just weeks, many industries saw systemic and systematic risk create the perfect storm. Our world felt the systemic shock of COVID-19 and many companies and small businesses struggled as their revenues practically bottomed out. Once booming businesses attempted to mitigate financial destruction with selling off assets, redistributing employees, cutting costs, and “applying for government support.”

For a brief time, it seemed like there were few signs of life with regard to business. Slowly, but surely, a pulse emerged. Many businesses, such as Real Estate, adapted with completely virtual tours. Many professionals started using internet based document signing services such as Docusign. Large and small business began leaning on technology more than ever to stay afloat during this time.

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Proactive Business Response Strategies

Now that many companies have felt the initial blows of the systemic shock that is COVID-19, some are having a moment to think about seizing possible opportunity.  According to the MIT Sloan Management Review, there are “three generic response strategies to match organizational infrastructure with emerging market trends. Significant opportunities are available to those organizations agile enough to adjust their infrastructure, their product/service portfolio, or their route to market.”

Those three strategies are as follows

  • Strategy 1: Same Products, Different Channel

    • This strategy is when the business offers “the same (or similar) products and services through an online channel. This may occur through the digitization of physical products or, in the case of services, through a technology-mediated delivery solution.”
    • Examples: Nike and their shift to online at-home workouts, yielding 35% growth in online sales. Education and online classes. Restaurants and at home meal kits.
  • Strategy 2: Same Strategy, Different Products

    • This strategy addresses the different demands that have occurred due to COVID-19. Due to these different demands, there is an under-use of organizational infrastructure. For example, hotels and bars sit empty, factories have slowed their production, etc. Due to these shifts, many companies are taking advantage of their pre-exisiting infrastructure to offer different products or uses.
    • Examples: Many companies started producing hand sanitizer, whereas others like GM, Ford, and Dyson started producing ventilators. Hotel chains have offered rooms to hospital staff and even COVID-19 patients.
  • Strategy 3: Same Products, Different Infrastructure

    • This strategy addresses businesses that are “suddenly struggling to meet the demand for their products and services, some companies need to quickly augment their infrastructure to increase production and/or delivery capacity. Finding new infrastructure is easier said than done and often requires collaboration with external partners, but a number of organizations worldwide are taking inventive steps to bridge such gaps.”
    • Examples: Amazon partnered with Lyft to help augment the hiring an additional 100,000 drivers. “In Sweden, over 1,000 laid-off Scandinavian Airlines workers were offered fast-tracking to help the country’s health care system fight the coronavirus pandemic.”

Business Strategies Flow Chart

Proactive COVID-19 Response StrategiesImage Courtesy of MIT Sloane Management Review

Business Strategies For the Win

Regardless of your business, you have felt the impacts of the systemic shock that is COVID-19. Finding ways to best leverage the infrastructure or product that you already have seem like best bets when it comes to trying to adapt to the systematic and systemic changes.




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Housing Shift: From Urban to Suburban

Housing Shift: From Urban to Suburban


With the onset of COVID-19 leaving much of the world on lockdown, housing shifts from urban to suburban areas are expected to increase.

Losing Its Allure

Large cities for the past few years have been losing their allure to many residents. There has been a noted shift and flight from urban areas. According to William Frey, a Senior Fellow at The Brookings Institution, this slow started before the pandemic. In his findings, he reports that “the nation’s three biggest metropolises—New York, Los Angeles, and Chicago—began the decade with positive growth rates that turned negative over the past several years. In fact, seven of the 11 largest metropolitan areas—including Washington D.C., Miami, Philadelphia, and Boston—registered their highest growth rates of the decade in either 2010 to 2011 or 2011 to 2012. This is the case for 11 other major metropolitan areas.”

Consequently, Frey states that at the same time, the nation’s “nonmetropolitan territory began to show glimmers of growth after losing population for most of the decade”. In recent years, the largest share of movers were young adults. They were more willing and able to locate to smaller areas in all parts of the country and increasingly to suburbs.” Additionally, The New York Times, also citing Frey’s work, stated that before the pandemic, millennials and older members of Generation Z were already increasingly “choosing smaller metro areas like Tucson, Ariz.; Raleigh, N.C.; and Columbus, Ohio, according to Mr. Frey. Also growing were exurbs and newer suburbs outside large cities.”

Will Housing Shifts Continue?

In the midst of pandemic, Frey and other experts wonder if the demographic shift will continue. According to Jonathan Miller, CEO of MillerSamuels, there will be continuous shifts for the next few years as a result of the pandemic. In the past when the Great Recession happened, it sent people back into cities, so many wonder if this recession will do the same. However, the signs of life from those virtually hunting for homes are in favor of an exodus from cities.

Due to the blame on high-density residential living and the stressors of shelter-in-place orders when you don’t have any access to an outdoor space, the migration seems to be underway. According to Jonathan Miller, “the rising number of suburban single-family rental inquiries from the city has provided the initial evidence of a trend. City residents seem to be looking to test drive the suburbs and commute to their city job when ‘shelter in place rules begin to ease.'” A similar shift of those looking to get out of the city also occurred after the 9/11 terrorist attacks. It did, however, reverse just a few years later.

Housing Shift Possibilities

  1. Exurbs and Suburbs. The Exurbs and suburbs will see a jump in incoming residents. With many planned communities and spaces like this surrounding cities, many will seek areas with more space and designated outdoor living areas.
  2. Second-Home Boost. Consumers with the funds may start to seriously consider and commit to that second property in areas that surround cities. According to Jonathan Miller, This potential trend would be contrarian to other significant economic downturns as second-homes are not considered ‘second-priority.'”
  3. Taxes Will Be Even Less Alluring. Many state officials have been briefing their residents about the forecasted budget deficits. Many areas that were not hit as severely with the COVID-19 Crisis or those with lower tax rates can look incredibly alluring to those stuck in high-density, high-tax spaces.


Housing Shifts with REALLY

Now is a wonderful time to join REALLY to start networking and growing your Business Referral Community. Should people continue to act on the increased searches and inquiries that real estate agents are receiving, there will be a high need to have a solid network of qualified business professionals all over the United States.  REALLY is a simple tool for business professionals to track and exchange referrals with speed and ease. Regardless of how you choose to use REALLY, the housing shifts that are occurring will surely impact business for many, and REALLY is a tool that you want to have as these changes occur.



Why wait another minute?

REALLY is a referral processing utility that makes exchanging referrals fast & easy.  Business Professionals who send lots of referrals usually receive lots of referrals.  Use REALLY to make you and your business well known. 

Working By Referral: Thoughts and Tips

Working By Referral: Thoughts and Tips

Working By Referral

In a world that is trying to get up on its feet during a time where the day-by-day turns seem impossible to navigate, growing your business may likely be the very first and last thing on your mind (all at the same time). Many businesses and professions have taken MAJOR hits as the economy struggles. Because of this, it is important for any Agent or Professional to consider ways to leverage the relationships that they already have. Additionally, it is important to consider how to create new connections that will also benefit you. One thing we are deeply passionate about here at REALLY, besides our amazing Community, is working by referral.

Referrals through REALLY

REALLY is a great way to generate referrals. When using your favorite referral network, you build relationships with online Professionals that allow you to generate money. And, REALLY makes it fast and easy for any Professionals to exchange referrals.  There are times when you have a client to refer and you know just the right Professional with whom to connect them.  Other times, you might know two or three solid Professionals that could get the job done.  And, then there are instances when you need a little help to find the right Professional for your client. REALLY is able to help in all three scenarios. For clarity’s sake, let’s detail those:

  1. Direct Referral – When you know just the right professional.
  2. First-Come, First-Serve – When you know a few good professionals.
  3. Open Referral – When you need a little help to find the right professional for your client.

All three methods are executed using the same form.  Just tap the “Send a Referral” button to get started. The ease with which to use REALLY and your ability to instantly connect with other Professionals within your marketplace and beyond allows you to create more connections that you can use. So, be sure to use and join REALLY to have a platform that allows you to grow your sphere of influence and income.

Relationship Retention = Referral Growth

Generating more referrals happens when you retain the relationships that you have with your clients and grow relationships with others. According to Agent-Broker Geoffrey Green of Green Team Realty, “if we spend the most amount of time, energy, & resources with people who are most likely to refer clients to us, we will make the most amount of money, in the least amount of time and have the most amount of FUN!” Green encourages his Realtors to build their own program.

Why wait another minute?

REALLY is a referral processing utility that makes exchanging referrals fast & easy.  Business Professionals who send lots of referrals usually receive lots of referrals.  Use REALLY to make you and your business well known. 

Quick Tips:

How can one do this? It does take work, but here are a few simple things you can do to help people to think of you when it comes time for them or their loved ones to buy or sell.

Handwritten Notes

This seems like such a simple and even silly suggestion, but a handwritten note bodes well for business. Think about how many emails you receive daily that prompt you to pay attention, give a response, or to purchase something. A handwritten note offers a personal touch and goes straight to an underutilized way to personally market – through the mailbox or at their doorstep. According to Laura ColeBusiness and Finance author, it is a powerful way to impact business.  Additionally, according to Handywryttenthere are some solid numbers that back up this very notion.

Client Appreciation Parties

Even though this is something that cannot happen at this very moment, this is something worth planning and scheduling for a future date some time this summer. Most people have been holed up in their homes for months at this point and are looking for things to look forward to this summer. Why not plan a client appreciation party for sometime over the summer? This gives you reason to be in contact with your clients and offers a great, positive energy charged into an otherwise bleak time. According to Wealth Management, clients that feel appreciated are likely to “stick with you in a down market.” “Happy clients mean a stronger, easier business…so show those clients how much they mean to you and reap the benefits.”

Virtual Parties

Additionally, you can even host virtual Happy Hours or Virtual Client Appreciation parties via Zoom or Google. Do a pop by and bring local clients mini-bottles of wine or other spirits. You can get small bottles at your local liquor store or via websites like Drizly. Drop off a mini-bottle on a Monday to twelve to fifteen special clients with a note for a Zoom meeting for a Friday. The gift coupled with a meet time will surely engage most. Check out this Virtual Party Timeline from Buffini and Company to help plan your next party.


Referrals Grow When you Keep Them Watered

You need to make sure that you keep your Sphere of Influence watered if you want your referrals to grow. Tend to relationships and give them time, resources, your attention, and you will see a positive result. Additionally, be sure to network online while you also network in person. Maintaining and growing connections on REALLY will only increase your chances of receiving referrals.

Looking to receive a referral?

Well, look no further – just install the REALLY app on your mobile device, enable notifications, and claim open referrals when they get posted.

As you just learned by reading this page REALLY has three referral exchange methods.  Regardless of which one is used all Members are notified in two ways about referrals:


Push Notifications

Email Notifications

Click here to learn all about referral notifications.

Adapt and Survive: RE Agents and The Pandemic

Adapt and Survive: RE Agents and The Pandemic

How Agents are Adapting to the Pandemic.

The one most adaptable to change is the one that survives. This concept made famous by Charles Darwin is playing out daily in all industries given the pandemic. To adapt means to take the change in your environment and find a way to thrive in it. Adaptation is the strongest trait for survival.

In our previous posts, we have been following the impact of the pandemic on Real Estate. Using extensive research, we have tried to predict some outcomes for the RE Industry.  We have looked at the state of mortgage applications, and have explored the idea of having the RE Industry grow into a digital one. As a follow up, we wanted to see and survey how agents throughout the United States were doing with regard to the pandemic. We wanted to get a look at how those with their “boots on the ground” have navigated the muck of a post-COVID-19 world.

In this post and our next post, we will be looking to multiple agents to gain a first hand account and report at how they are adapting to the changes within their marketplace. As we stated previously, much of the economy depends upon the Real Estate Industry. Its an integral component and litmus test for the overall health of the economy. Checking in with individuals whose livelihood is directly impacted by this shift is a cross-section worth examining.

Brace For Impact

Regardless of where you are located in the United States, it seems that April was a slower month than normal for Real Estate. From New York to Idaho to California, sales have decreased. For some, that decrease was more acute and intense. For many East Coast states, “stay at home” orders were given earlier on as the disease ravaged their more densely populated cities. Agents in the New York City, Boston, Philadelphia metro-areas felt a sudden slam on the breaks of an otherwise speeding train- the spring Real Estate season.

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Initial Impact for Agents – The Need to Adapt

Frank Muccari, an Agent at Cronin &Company Real Estate, said that the initial impact was that of “Shock and Awe.” “It was a literal light switch. All forward momentum stopped for about a week,” said Muccari. Many Agents all over the East Coast experienced what felt like a complete halt in all RE activity. Speaking to Arthur Deych, an Agent at Red Tree Real Estate in Boston, put some of that experience into perspective. Deych stated that “people’s fear of losing their jobs… and independent business owners’ experiences of having future business cancel out for the next four months have caused  people to not want to take the burden of such a large loan.” Many, even those that had already toured homes and planned moves, have left money on the table Deych explained. Agents understand and are experiencing on a micro and macro level the domino effect of this world-wide crisis. COVID-19 has “impacted everyone’s daily routines, priorities, economic position, family relationships as well as our physical, mental, spiritual, and emotional health. As for our business it’s made us have to rethink why and how we do everything,” says Virginia Corbett, a NYS Realtor with RE/MAX.

Although the East Coast and California have experienced what felt like complete stops to activity, other states with looser regulations have not. They have, however, still experienced a decrease in activity. In places like Boise, Idaho, a stay-at-home order was issued on March 25th. However, Real Estate Professionals made the initial “Essential” list, unlike many Realtor Counterparts of East Coast states. According to Lisa Kohl, a Realtor in Boise, Idaho with Keller Williams Realty, ” we have seen a roughly 10% decline in demand and new listings in the past month when compared to previous years. The two factors essentially canceling each other out with supply slightly lower than last April.We are also seeing a number of homes come back on the market and canceled listings, which is to be expected when it is difficult to even get to closing.”

Although there is a decrease, states in the midwest are still, for the most part, allowing for tours to happen within properties. This is sharply different from many East and West Coast cities that are more densely populated  where Agents have been deemed “non-essential” by their governors. For Philadelphia Agents like Marilee Wolf of BHHS Fox & Roach Realty, the reality of being “Non-Essential” has a deeply negative impact on “everyday people.” Many need to move for “compelling reasons,” says Wolf. She adds, “there are families out there who are facing homelessness if they can’t buy a home or dire financial consequences if they don’t sell their home.” In places like Philadelphia, many are opposing this non-essential status citing that “food, air, food, and shelter” are all essentials for maintaining life. On top of having to navigate the shifts in business, Agents are also having to lobby for their right to do their jobs.

Signs of Life – Starting to Adapt

After the initial “Shock and Awe,” that many states experienced, there were signs of life. In New York, Muccari stated that about “ten days in [to the stay-at-home order], I started to see sprouts of life that gave me encouragement.” Like many agents and everyday people, the initial halt of activity gave way to people peeking out of their shelters and looking to push forward with their lives. The hairiness of how to navigate this new world is still shaky for some, but the desire is there. Muccari continues, “Is it business as usual? No, but creatively deals are getting done.”

As we stated in our previous blog, many in Real Estate are finally embracing using digital tools. This is a major shift within this industry as much of the process has been analog. Many feel as though they have to and should in order to continue to provide for themselves, their employees, and the overall economy. The way that Viriginia Corbett sees it is that she has an “obligation to do everything… to keep moving forward and generating economic activity.” She cites the idea that, “every real estate transaction keeps many people employed.” Considering all of those other businesses associated with the buying and selling of homes, one transaction moves economic activity for many professions.

Even though there has been a downturn in business, people are continuing to property hunt. Due to low inventory and the need to move during this time, the “demand is still there,” says Deych. “Boston is still very competitive. People are getting into bidding wars” he says. In Philadelphia, too, “more than ever buyer demand is greater than the supply of houses on the market,” says Wolf. She continues, “We have what is called a “coming soon” status so that houses can be promoted before going on the market. Used to be that everyone waited until the house went active to make their offers; now houses are selling before they go even go active. Agents really have to stay sharp and on their game to keep up with it.”

Similarly in Idaho, according to Kohl, “Despite everything that is happening in the world, the Boise area real estate market has been strong, surprisingly so. Prices are hitting record highs, new listings are seeing multiple offers, there are waiting lists to view the most desirable properties, and homes are selling in half the time they were even a month ago.” Prices are still stable in all places and have gone up in others, which is reassuring and similar to the SARS pandemic, as well. In places like California, “home buyers in Los Angeles and Orange counties signed sales contracts for nearly 60% fewer homes than the same period last year.” Even though there is a decrease in activity, overall, there are signs of life still in the RE Industry. Agents are figuring out ways to adapt, go virtual, and close deals.

Areas of Concern

Areas of Concern for Agents

Real Estate is, for the most part, a people business. When people cannot actually interact with others, it poses an issue for that business. For many agents, having that human contact, the ability to negotiate in person, is essential. For power Agents like Frank Muccari, the “service is the human interaction” and that is where he truly “makes [his] mark.” Additionally, there is a challenge of not being able to be inside of the homes, which “can be valued from afar.” However, they truly need to be felt and seen to fully grasp the value for Muccari. Not being able to go into people’s space is a concern.That idea of having to keep your distance from the space you are selling is very ironic and is also impacting Boston Agent, Arthur Deych. Deych, with a newly pregnant wife, is also trying his best to limit any home showings to vacant properties. Agents want to respect the homeowners, buyers, renters, and themselves in addition to the greater world. It’s not an easy space to navigate, for sure. For Agents in Philadelphia, vacant properties can not even be shown due to government restrictions. Marilee Wolf is trying her best to keep a long term, positive spirit whilst not compromising ethics for short term gains given the restrictions. Wolf stated that some agents are violating local laws, but that it is more important for her to keep her “reputations clean for the long term.” Many Agents nationwide are in precarious positions such as this where their livelihood challenges the current law and they are having to reinvent themselves and the profession.

Areas of Concern for Clients

All agents are in agreement and are surprised that many sales are happening at all without clients going into the homes they are buying. Being such a client-centered business, Agents are concerned for their client’s health and well-being on top of them being able to get into proper shelter. Even though sales are happening, some clients are having a harder time than others accepting the new way of buying and selling. Frank Muccari stated that where the experience is “truly taking a windy road is in the showings department. Sellers are struggling with who, if anyone, to let in. Buyers are having to choose if they wish to make one of the largest purchases of their life by watching a video.” Similar to Muccari, Corbett also cites the lack of in-person showings has both buyers and sellers skeptical to proceed with transactions. However, it seems that he very limited inventory is acting as a catalyst for buyers to make that leap of faith. To the end of clients learning the new normal, each state varies. For Pennsylvania and other states, many clients are confused about if they are allowed to tour homes, how offers work now, etc. For Wolf, a lot of “over communication” is required with her clients to “keep them up to date on what is and is not permitted.” Deych states that his clients are now, more than ever, looking to him for sound advice. They “want my confidence” as they are looking for someone to give them strength “with their decisions.”

Web & App Access

Business Professionals are always on the go, and mobile apps are great when you’re away from your desk, but there are times when you want a full keyboard, larger screen, and a comfortable chair while you work. With REALLY you get both.

At the Office

ON the Go

Adaptations Amidst Pandemic

For many agents nationwide, the shift to completely virtual was not too difficult. For Muccari, a very technology forward Realtor, it was pretty seamless. Muccari had always been a proponent of things like DocuSign and video conferences. He also always has used “professional photography, which truly helps show the home in its best most complete light.” So, for him, it has been business as usual in that department. Although there have been “inconveniences,” they have not been impossible to navigate.” Nationwide, Agents are happy if they have made investments in good digital tools and equipment as they are keeping them competitive during this challenging time.

Similarly, Virginia Corbett, made the adaptations happen quickly. Her team continues to “develop and refine Virtual Home Selling and Virtual Home Buying Solutions.” This includes many types of virtual consultations, showings, live stream open houses, and more. Virginia states she spends most of her “day on the phone, email, text, FaceBook messenger and Zoom talking to people.” If Agents were not already attached to their devices, it seems as though now they have completely committed relationships with them. Agents are clocking as many as sixteen hours a day on their screens finding ways to connect with clients, get listings, and complete deals.

Arthur Deych and his team at Red Tree Real Estate also adapted very quickly to the new normal. At the beginning of the stay-at-home order, they spent a bit of time making sure they had everything in their portfolio turned into virtual tours. They even gave tenants incentives ($100 gift cards) to make quality videos to showcase apartments.” These videos feature current tenants showcasing the apartment, explaining to new renters why the property has served them well, and even can include person edits with music. Its been incredibly successful for Deych in his teaming, securing over $200,000 in first months rent for his clients.

For Marilee Wolf, too, using these modalities are commonplace for her. She has been doing Zoom and Facetime tours for years since she works with a lot of out-of-state buyers. Another point Wolf brings up is how Agents should appear while doing these types of presentations. “I look polished, calm, and in control,” states Wolf. “The last thing someone wants to see is that the person selling their house looks like they’ve been hiding under the bed for a month.” For many people being stuck at home means to get lax in the personal grooming department. But, Wolf wants to send a message that she is working hard for her clients. Wolf also has enjoyed staying in closer contact with clients through sending a “video text message or a BombBomb video email.” By people seeing a personal greeting, “it makes a nice connection.”

Adapt and Ye Shall Succeed

In adapting to these new times, all Agents that are progressing forward are ensuring that they are maintaining connections by any means necessary. In our next article, we will explore the advice of four of the agents from the above article in this current market. We want to know what they want to tell our readers as a main takeaway for these current times. Be sure to check the next article that will be linked here when its published.

Advice From Agents During the Pandemic

Advice From Agents During the Pandemic

Oscar Wilde once wrote, “the only thing to do with good advice is to pass it on. It is never of any use to oneself.” And luckily, in this article, we are going to visit with four agents to highlight what advice they have for other RE Agents during this uncertain time.

In our previous article, Adapt and Survive: RE Agents and the Pandemic, we highlighted agents from multiple states to show how the Housing Market was in their area and how they were experiencing and adapting to the pandemic. We are featuring four of those insightful and helpful agents below.


Marilee Wolf

Marilee Wolf is a Realtor with Berkshire Hathaway HomeServices, Fox & Roach Realtors. According to her webpage, Wolf has 15 successful years of experience helping her clients buy and sell all types of residential properties from South Philadelphia to Chester County and everywhere in between. Her sterling reputation high level of ethics negotiating experience and no-pressure approach have won her recognition awards and referrals year after year.

Marilee Wolf’s Advice

Marilee Wolf


Marilee says that “this is not the time to launch that marketing campaign that is all about what a great agent you are.   Be really mindful right now of your content.   Get on the phone with everyone in your database with a call or a text to just ask how they are doing and DO NOT bring up real estate.   Go onto FB with videos or content that is helpful and sensitive to our times, not just with your new listing or just sold photos.   Any efforts you put into relationship building or community outreach right now will be remembered later in the form of referrals and business…. As long as it is sincere.  



Arthur Deych

Arthur Deych has been in Real Estate since 2005. He is the proud owner of Red Tree Real Estate in Coolidge Corner. Deych is a developer of property, seasoned broker and property manager with extensive experience in investment properties with over twenty five agents working on his team. Deych has won many awards and recognitions and continues to grow his business year after year.

Arthur Deych’s Advice

“This is the best time ever for Agents to work on their sphere of influence. Go back to what makes you your strongest agent.  Hit the phones. Do not sell to people. See where you can bring people value.

You have to consider that a lot of people have been stuck in their homes for a long time. People will start a project or realize they don’t like some aspect of their house. Have someone you can hook them up with. Use your resources: the contractors, plumbers, other service providers. Make good connections. No one is asking for restaurants, no one is asking for vacation spots. Know where they should go on a hike, know about the attorney to speak to about wills/trusts, know who is a good a painter. Create and maintain good connections. Bring value to people. “

Why wait another minute?

REALLY is a referral processing utility that makes exchanging referrals fast & easy.  Business Professionals who send lots of referrals usually receive lots of referrals.  Use REALLY to make you and your business well known. 

Virginia Corbett

With twenty years experience on Wall Street in Communications, Marketing and Event Planning, Virginia Corbett brings an unsurpassed level of attention to detail, marketing savvy, negotiation skills and dedication to personal service into every client relationship.Virginia is an Agent with RE/MAX Town & Country with a deep love for helping others achieve their Real Estate goals.

Virginia Corbett’s Advice

Virginia Corbett


I had a real shift in my thinking about a week into the Non Essential Worker Shelter in Place Order.  Up until then I was trying to figure out how I could hold things together until everything got “back to normal.” It then hit me that things are never going “back to normal,” not completely. I asked myself, “what if this is the way we have to work for many months or years, what would I do?”   From that moment I went all in on reshaping our business to operate as robustly as possible in the current environment.  So I would challenge every agent to ask themselves that same question, and I would be happy to talk to any agents out there that are struggling in their business about how to make that shift.”



Frank Muccari

Frank Muccari of Cronin and Company Real Estate is a passionate Agent with tons of business and negotiating experience. Muccari is an entrepreneur-turned-Agent with a network of professional contacts throughout many industries. Muccari loves the range of experiences that Real Estate has to offer including the thrill of the hunt to helping his clients find whatever it is they need. His quick growth and leadership within the industry has put him on a short list of Agents to watch.


Frank Muccari’s Advice


“Don’t give up, but at the same time do not over commercialize yourself right now. It is quite apparent that many are hurting financially and or emotionally from losing a loved one. I said this very early on, over advertising right now would backfire on the aggressive agent. Be there for your clients make yourself available for new clients things will return to normal over time. Our market will explode when the time is right. My prediction is values will climb over the next 12-24 months from an increasing number of NYC buyers that lived through this nightmare and desperately will want out.”





Overall Advice

All of the agents we spoke to have found ways to adapt and survive. They are properly positioning themselves throughout the Pandemic by maintaining their spheres of influence through many types of direct and sincere communication. Our adapted agents ask themselves and they ask you to consider what is going on in the world now. They want you to accept the reality of it, to analyze it, understand it, and see where you can add the most value. Heed their advice.

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