How do you spell that?…
There is a humor and bated enthusiasm in Rafael Rosario’s voice; his natural demeanor is of a person who is always ready, always paying attention.
Admittedly, I had never heard of Allapattah before getting on the phone with Rafael, who grew up in the neighborhood before becoming an agent. Allapattah is a small area mostly in the city of Miami. “There’s art all over the place,” Rafael says fervidly. “The market is changing. There’s a new soccer stadium. Downtown is merging with the area.” He starts excitedly listing the development happening to his hometown. Allapattah is seeing many changes through renovation and improvements. And, Rafael is deeply invested in his hometown community. He wants the best for all of its original homeowners and the growth of the neighborhood. He’s the type of guy you would call “good people” or “salt of the earth” and assume that he had an amazing mom during his upbringing. His passion and loyalty comes through in his voice.
Like the emerging Allapattah, Rafael has the ability to evolve and reinvent himself. With a background in Finance and a degree in Accounting along with his current Real Estate license, he hopes to complete Brokerage Courses and take his practice to the next level. Rafael really enjoys the freedom that his job holds and the relationships that the business builds. He delights in his dutiful work at Prominent Realty. Rafael is the type of guy who doesn’t like to say “no” — he wants to be “the go-to person” and is not afraid to put in the work necessary to become him. He gives me the feeling of someone who is not afraid to grind and is entirely self-made but is humble and considerate enough to credit every person he’s ever met as a stepping stone to his success and future.
In a space where everyone tries to make things seem breezy, Rafael is not afraid to admit to real challenges; “competition and learning how to market yourself the right way” is something with which he struggles. With so many ways to reach an audience and potential clients, it’s tough to focus on what your angle should be, to find the “right niche.” Real Estate, as anyone may know, can be an intensely competitive business and the Miami-Allapattah area is no stranger to shark-effect.
As we are discussing these things, Rafael interjects, “ It’s a great app by the way.”
“Oh, you mean REALLY?”
“Yeah, it’s a platform for people that want to work together,” Rafael says. And, this is why he likes REALLY. In an industry that is super competitive, he sees REALLY as a space where agents can communicate and help one another. Rafael sees the vision of the REALLY community as we do — a space that allows Real Estate Professionals to be like one big team, one giant network. For Rafael it’s important that we “all work together and help each other out” and we couldn’t agree more, which is one of the reasons REALLY was developed.
As far as his personal philosophy, Rafael states that he believes in two tenets: “work hard and always be available.” It’s easy to see that Rafael is a devoted person and agent. It’s not that he has a debt to pay to those that have come before him in Allapattah, but I can tell it’s a point of character where he feels his loyalties exist, where he feels he can help. And, I have no doubt that he will.
2595 NW 27th Ave
Miami FL 33142
Lindsey Quistgaard is the Content Marketing Director at REALLY. She has experience writing and curating marketing content and materials for various companies including NLyte DCIM Software Company, Orange-Ulster BOCES, and REALLY. Lindsey is also freelance writer, adjunct college professor, and published poet.