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According to a study done by Zillow, certain shades of paint can add or detract value from a home. Choose all the right shades and home sellers can more than make up for the cost of a can of paint.

Don’t get me wrong, It’s great if buyers have their own sense of style and taste, but your sellers should put a light shade of gray on top of that flamboyant self-expression. When it comes to selling, choosing lighter shades of gray and even warm, soft yellows helps the sale of a home.

Zillow’s Chief Economist, Svenja Gudell states that “A fresh coat of paint is an easy and affordable way to improve a home’s appearance before listing. However, to get the biggest bang for your buck, stick with colors that have mass appeal so you attract as many potential buyers to your listing as possible. Warm neutrals like yellow or light gray are stylish and clean, signaling that the home is well cared for, or that previous owners had an eye for design that may translate to other areas within the house.”

Although that news may not be too surprising, other information from the large study was. For example, did you know that a black front door could increase the price of a typical U.S. home by 2.9 percent? Or, that having a periwinkle blue bathroom could yield a home price that is 1.3 percent higher? What other color and location gets a 1.3 percent increase? Living rooms with pinkish taupe paint! Changing these spaces or rooms could really add up to a lot of cash that could more than make up for your time and money spent on painting.

What about the colors to avoid on specific spaces? Stay away from off-white or white in your kitchen, costing the average homeowner $82. Instead, opt for a warm yellow and stand to earn an extra $1,000 or more. Additionally, bedrooms painted dark brown sold for $236 less than expected, while using the same shade in a bathroom lowered the selling price by $469. Lastly, stay away from terracotta — that orange-tanish hue outdoor flower pots are known for. Painting your living room that color can cost you almost $800 in the sale price of your home.

Beauty and style are in the eye of the beholder, but when it comes to someone else’s wallet, play it smart and not personally. Spending $100 on a couple gallons of paint and getting some friends to have a painting party will be more than worth it when you earn thousands extra on closing day.

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Lindsey Quistgaard
Lindsey Quistgaard

Lindsey Quistgaard is the Content Marketing Director at REALLY. She has experience writing and curating marketing content and materials for various companies including NLyte DCIM Software Company, Orange-Ulster BOCES, and REALLY. Lindsey is also freelance writer, adjunct college professor, and published poet.