Mette Seaton is taking calls in between appointments as she’s heading from one meeting to a listing. She’s newer to the industry, just a little over “two years,” but she has the hustle down like she’s a veteran. Mette (pronounced “metta”) graciously answers my phone call while driving in sunny Vero Beach, Florida; it’s a place that is right on the “tropical border” that offers Atlantic-facing beaches on a barrier island across the Indian River Lagoon. Vero Beach is known for its “55 and older retiree” community, one that Mette enthusiastically serves. It’s not “over-crowded like other Florida retiree towns” Mette says in a genuine tone that gives you the impression you are talking to an old friend who is being earnest with you.
Mette started in the Real Estate Industry when she realized that being a mother, for her, required a flexibility in her career that would be less “9–5 ish.” This is a thought she now laughs at almost two years in the making since Real Estate is more of a “24 hour a day” type of job — “even when you’re on vacation.” “You need to be there for your client” Mette says very matter-of-factly in a way that communicates commitment and concern rather than conquest. Mette loves problem solving and being a support for her clients. “It’s all about helping” she says and only “a little bit is showing a home.” Mette’s promising tone and attitude is one that establishes that she is the type of Agent that will be there for her client and creatively help them through whatever comes their way.
Currently, Mette works for Keller Williams Realty. She enjoys the educational programs offered through her company in addition to some of the tools they provide on how to find clients, but she has been looking for more in terms of leads and referrals. She wasn’t, however, too keen on the idea of having to pay a middleman for referrals, leads, or exposure through certain online companies and apps. So, Mette began researching when she came across the REALLY™ app and, at first, didn’t know what to think about it. “I wasn’t sure if it was a scam,” Mette states in a concerned fashion that she quickly dismisses. Soon-after she downloaded the app, she went to Active Rain to see if anyone could confirm or deny her fear. Then, Brian Torpie, our CMO, personally reached out to her to welcome Mette to the REALLY™ community. Brian, at first, used the wrong name, but quickly sent a follow-up message apologizing for his mis-type. It was that error and apology that assured Mette that this was, in fact, a real person and not some automated robot.
Much to her relief, REALLY™ is a genuine service that provides a network that enables Agent-to-Agent referrals at no fee to its users. Like so many Agents, Mette is “too busy to get leads,” but she doesn’t want to “have to pay for them” either. This is where Mette sees REALLY™ solving an issue within the industry. However, she nervously laughs a bit when considering REALLY™ having huge growth; part of her understands it means sharing referrals and leads with other Agents in an already-competitive space and the other part of her understands that the more widespread it is, the more opportunities she will get to connect with other Agents. “Cutting out the middleman” is such an important reason that Mette sees REALLY™ as a useful tool to help her expand her referral business and grow her professional network.
As Mette approaches her next appointment, we wind down our conversation. She leaves me with an impression of such a hard-working and impassioned Agent that truly cares for her clientele. I thank her for her time and candid answers to my questions and wish her luck at her showing, not that I think she will need it.
In this business, trust is everything. So, what can you do to ensure that you are gaining trust within our industry? For starters, you have to gain something called “social proof.” According to Hootesuite, “social proof is a psychological phenomenon referring to people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation…the rise of social media has enhanced the importance of social proof because feedback from real people is more easily accessible than ever before. As a result, entrepreneurs and small business owners are realizing it’s an important part of their overall social presence.” As a Real Estate Professional, you, too, should understand that your overall social presence and social proof are of utmost importance.
So, Why you should care about Social Proof?
In a survey done by Search Engine Land, 88% of consumers trust online reviews as much as personal recommendations before making a buying decision. As our lives involve more and more technology, it is important that we establish social proof online as well as in-person as a way of building our personal brand and business. People are reading others’ opinions online and making decisions based on that posted information. Think about the last time you purchased a product off of the internet. Did you look for reviews from other customers? How about the last time you tried a new restaurant? Did you open your Yelp app? Having personal colleagues and friends that endorse you is important, but so is having and maintaining an online presence of professional colleagues and collected reviews.
How Can REALLY™ Work To Build Social Proof?
As a Real Estate Professional, a network like REALLY™ can do so much for you in terms of building your social proof with other professionals in the industry. Because we maintain a verified network of vetted Real Estate Professionals that post their sales figures and collect reviews from other agents, brokers, and team leaders, you can be assured of whom you are interacting with.
Our members verify our memvers! REALLY™ provides tools to assist its members in governing themselves. With enough red flags built into the system, we can identify bad actors who are not actual Agents or Brokers or those posting misinformation. We are serious about Real Estate Professionals only and work diligently to maintain our network. Because we do this, our network is one of the fastest growing and trusted Real Estate Professional communities in existence.. Our app allows you to establish trust with potential referrals from other agents; and by extension, buyers and sellers even before you meet them.
What are some ways to Build Social Proof Within the REALLY™ app?
Connect with other Agents. Make connections with other Real Estate Professionals on our platform. Search a fellow Agent, Broker, or Team Leader and select “Connect” or simply add members suggested under “Get Connected” on your Search home screen.
Invite colleagues to join. Invite contacts from your phone to join REALLY™.
Post Your Sales Volume Numbers. Take a photo of a print-out of your most recent 12 months of sales volume. We don’t just take a Member’s sales volume report and accept it as truth; we have REALLY AI (Artificial Intelligence) scan the document to determine its authenticity.
Post in the Community Section. One of the best ways to make a connection is to put a question out there. Ask a question of our qualified, fellow Real Estate Professionals.
Answer Questions in the Community Section. On the same note, answering another professional’s question honestly and thoughtfully is a wonderful way to build social trust.
Post Reviews. Our members have the ability to review other members. This is at the heart of social proof — the ability to give your opinion about a service or product that is provided. Writing or receiving a review is one of the strongest ways to build social proof on our app.
So, what’s in a name? Pretty much everything. Be sure to build and maintain your online presence to establish social proof. Having social proof will allow you to grow your career even further; harness the power of the REALLY™ app and build your potential referral network today.