Within its first weeks of being released to the Apple App Store, REALLY™ had its first completed referral. We, at REALLY™, were so grateful to provide a space where our mission came to fruition. To see our app work for our fellow Real Estate Professionals and give them a space where they can send legally binding, free referrals Agent to Agent is truly fulfilling to our team and company.
Meet the two agents
So, who are these wonderful agents, you ask? Please meet James (Jim) Moser from The Green Team Home Selling System in Warwick, NY and Michael (Mike) Perry from Consult Realty and Management in Zerphyrhills, FL. Over 1,100 miles separates these two agents who had never met previously to their interaction on the REALLY™app. However, Jim Moser had a client that was relocating and needed an agent to whom he could comfortably refer them. Cue the REALLY™network of verified, vetted professionals that contains Mr. Mike Perry.
Mike Perry has over thirteen years of professional Real Estate experience and is based out of Zephyrhills, Florida. Although he finds managing a business challenging, he loves that the “sky is the limit” in his Real Estate career. Mike found the REALLY™app a few months ago and gave it a try because “anything that can supply leads is worth having.” We couldn’t agree more, Mike.
Jim Moser, based out of Warwick, New York, contacted Mike through the REALLY™ app and found that it was “very quick to connect with a realtor in another state.” Mike noted that it was “easy” to use REALLY™ and accept Jim’s referral with “no issues.” Jim, too, stated that the referral feature within the REALLY™app is “highly recommended” and found Mike to be “very helpful and professional” throughout this seamless, easy referral process.
The referral was completed within minutes and Mike had secured a new client moving to his area all because he signed up for an app and accepted a referral from Jim. Congratulations to Mike and Jim for completing the first ever REALLY™ referral. We know that you will only be more successful as you continue your careers and continue to use innovative tools such as REALLY™ to better your process.
How do you define success for yourself as an agent? There are countless ways to look at oneself professionally in order to critically decide if we are, in fact, successful. Regardless of how you see your own success, there is a vast amount of research that states that those that who are the most successful or have the capability of being successful exhibit some specific personality traits. According to University of Minnesota scientists Sackett and Walmsley, it seems that conscientiousness, agreeableness, and emotional stability top the list of personality traits that can insure success in any career. Funnily enough, we can see how these three traits are hugely applicable within our industry and are essential for success. So, what if you don’t naturally have these personality traits? Or, if you do, what should you be doing to cultivate them further?
In an industry that feels like it’s constantly changing and yet staying the same all at once, it is important for agents to develop habits and routine practices they can count on for success. Here are just a few practices and consistent habits from REALLY™ to help you become highly effective and successful.
Develop a “Growth Mindset.” As an agent and as an individual, it is important to see yourself as a person that will always be growing and changing. Personal, internal growth begets professional growth. Accepting the premise that you will always be in a state of betterment and improvement will put you in a mental place that allows you to develop or better develop those three key traits for success (conscientiousness, agreeableness, and emotional stability).
Set a specific schedule that’s aligned to your goals. So many agents wish for success, but do they plan for it? If you have a specific schedule that allows for you to block and properly use your time, you will have a consistent habit to develop your success. Your schedule must be aligned to the things you want to actually accomplish. For example, do you want more referrals? Set aside time to use the REALLY™app — spend time in the community section and make more connections to other professionals via the app. Do you want stronger connections with clients? Create a specific time period for personal emails, calls, and texts, etc. Your schedule should be reflective of where you want to grow and go as an agent.
Exhibit grit. The famous “Grit” study by Angela Duckworth adapted the definition of “grit” to mean the “perseverance and passion for long-term goals.” This doesn’t mean blindly following a sinking ship or a failing practice, but it does mean to keep moving in difficult situations and continue adapting to achieve long-term goals. Not every sale or client will pan out. You may lose an escrow or a client, or even both. You have to learn to compartmentalize and move on while keeping your ultimate goal in mind.
Increase and enhance your online presence. Whether it is on Facebook, Instagram, or even Snapchat, you should be finding ways to increase your online presence and gain exposure in a customer-facing way. Additionally, in a professional-facing capacity, you should harness the power of the internet through apps such as REALLY™ and through other online communications to agents such as email. With REALLY™, you can easily and quickly connect to another agent, broker, or team leader to send a legally binding referral, ask a question, or comment on a posted topic. Growing your network and increasing your online presence is something you should schedule and continually do.
These are just four examples of habits that will help you to become a better, more effective agent. Considering ways to develop personal traits and practices that better you regularly is a step in direction toward success.
Being a Real Estate Agent, Broker, or Team Leader can be super challenging. Varying markets, an influx of new agents, and many other fluctuating factors influence experiences in the profession. In a commission-based occupation, it can feel incredibly competitive and, at times, unprofessional as a result. It’s essential that as an agent, broker, or team leader, you build positive relationships with others in your industry to truly maximize your effectiveness and growth.
So, how and why would I do such a thing? Here are a few ideas to keep your relationships positive and progressive:
Maintain a Good Reputation.
Our industry is all about the connections we make and maintain. Your ability to grow and service more clients is dependent on how people perceive you and the service you provide. In order to maintain a good reputation, be sure to have a set of standards and practices on which you rely and on which you are consistent. By doing so, your personal brand will develop and those that you know, even your competitors, can trust in you and your reputation. Additionally, within your professional community, build relationships online and in person. Using apps such as REALLY™ to grow and maintain your professional network is a fantastic idea. You’ll be able to interact in a real estate professionals-only community that will allow you to have reach beyond your zip code and also allow you to build and maintain a professional reputation that is validated through the app. Additionally, maintaining your personal brand via a website or other social media page is a great idea for reputation maintenance. However, be sure to be self-reflective and aware of what you post and how you respond when engaging with other professionals or potential clients online and in-person.
The MLS exists so there can be cooperation amongst real estate companies. Yet, issues can often arise amongst competitors or even agents within your own office. It is important to understand that to grow these relationships, we must have a foundation of trust. Building trust is something that can take a long time and is also something that can be ruined with just one interaction. In order to build trust amongst other agents and clients it’s important to remain vigilant about a few things. Be impeccable with your word — be sure that whatever you say you are going to do, you do; and, if there is ever a shortcoming or a mistake, you own that and are communicative with other agents and clients. People appreciate honesty and candor more than fake perfection and half-truths. Part of building trust is communicating effectively and efficiently. Be sure to never leave agents or clients “hanging” without feedback or information. Part of REALLY’s™ platform is agents vetting other agents- giving feedback, verifying sales volumes, and evaluating one another. This type of real estate professionals-only community allows you to build trust easily and honestly through a social setting that is fun and easy to use. Other agents knowing you who are permits them to recommend you for a referral or to seek you out for your expertise.
Build a Rapport with your Competitors.
Are we crazy? Well, maybe… but not for stating that you should build a rapport with your competitors. It is important to build relationships with clients, but building a relationship with the competition will help you to become more profitable in the long run. According to the National Association of Realtors, “The median age of Realtors® is younger than in the past because more people entered the real estate profession this year than in past years, with 20 percent of members reporting one year or less of experience.” This past year, 2017, has seen a surge of agents. Undoubtedly, this causes that pool of young professionals to be even more competitive. Be sure to use the influx of agents to better your practice, rather than break it. It is often easy to get caught-up in the details and the struggles that can occur in a real estate transaction, but be sure to keep the end-goal in mind. The most important thing is that the transaction takes place. Be sure to find a common ground and remain positive throughout the process; understand that you have to be effective over being forceful and these practices will aid you in building a rapport with your competitors.
Growing your Referral Network on REALLY™ is all about making the right connections. The best way to start is with the Real Estate Agents, Brokers and Team Leaders you already know. By locating them on, or inviting them to the app you can begin building your connections. As your network continues to grow, you will receive recommendations to connect with other member, just as others will receive recommendations to connect with you.
The REALLY™ app has been designed to make it easy to make new connections. All the tools you need are located right on the Home Screen.
In the Get Connected section, you will find members who are new to the app, members who are located in your general geographical area and, if you allowed the app to access your contacts, members from your mobile device. You can tap the “CONNECT” icon on a photo to immediately send a Connect Request. If you would like more information first, tap on the photograph and it will bring you to that member’s profile page. If you decide to send that member a Connect Request, just tap the green “CONNECT” button.
The Community section is where you’ll find posts from users on a wide variety of subjects. If you would like to make a connection with someone who has submitted an interesting post, tap that user’s profile picture and you’ll be taken to their profile page. Once there, just tap the green “CONNECT” button if you’d like to add that member to your network.
If you want to connect with Real Estate Agents, Brokers or Team Leaders in a specific area, the Search functions make that easy to do. Tap on the search bar at the top of the Home Screen and type in your query. REALLY™ uses native language search, which means the search engine will understand when you type in something like “agents in San Fran.” You will be presented with a list of members meeting your criteria. Tap on the photo to be taken to a member’s profile page. If you would like to send a Connect Request after reviewing the information, just tap the green “CONNECT” button.
To read more about the benefits of making relevant connections on REALLY™ and for further instructions on how the app works, click here.
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